E-Luna: An Instant Hit in the Electric Two-Wheeler Market, Wins ‘Best Electric Vehicle Model’ Award
The electric vehicle two-wheeler market has witnessed a remarkable surge in popularity, and leading the charge is the E-Luna, a name synonymous with both nostalgia and innovation. This modern reincarnation of the classic Luna moped, by Kinetic Green, a subsidiary of the Firodia Group, has not only captured the market’s attention but also clinched the ‘Best Electric Vehicle Model’ in the 2-Wheeler segment at the E-Mobility+ State Leadership Awards, Maharashtra 2024.
The Journey from Nostalgia to Innovation
The Luna moped, first introduced in 1972, was an emblem of an era when India was transitioning from bicycles to motorized two-wheelers. It was a period of growth and change, with Luna at the heart of this evolution. However, as technology progressed and consumer preferences shifted, production ceased in 2000, leaving behind a legacy of mobility and fond memories.
Fast forward to the present, the E-Luna emerges as an electric avatar, blending the charm of the past with the technology of the future. It’s a testament to Kinetic Green’s commitment to sustainable mobility and affordability, capturing the essence of what made Luna a household name while addressing the modern consumer’s environmental concerns.
Revolutionizing the Market with Affordability and Performance
Priced competitively between Rs 69,990 and Rs 74,990, the E-Luna stands out for its affordability in the electric vehicle two-wheeler segment. This strategic pricing makes it an accessible option for a wide range of consumers, further fueled by its cost-effectiveness with charging expenses at just 10 paise per kilometer.
Since its launch in February, the E-Luna has seen remarkable sales figures, with over 5,000 units sold. Kinetic Green has ambitious plans, targeting sales of 100,000 units in the 2024-25 financial year, signaling a strong confidence in the E-Luna’s market potential.
What a start for Kinetic Green’s E – Luna! Super happy to win the “Best Electric Vehicle” award from E-Mobility !
— Sulajja Firodia Motwani (@SulajjaFirodia) March 15, 2024
But as a clutter-breaking, innovative, thoughtfully designed, disruptive Electric vehicle, if it’s not E-Luna who deserves this distinction, then who ?
It’s time… https://t.co/J0Sr9sAHcL
A Strategic Vision for Electric Mobility
Under the leadership of Ajinkya Firodia, Managing Director of Kinetic Engineering, the company is not just focusing on selling electric two-wheelers but is also deeply invested in the larger ecosystem of electric mobility. This includes the establishment of Kinetic Watts & Volts, dedicated to developing key components like motors, controllers, and batteries for electric vehicles.
The Firodia Group’s broader engagement in electric mobility, exemplified by their recent investment of up to Rs 50 crore in Kinetic Watts & Volts, underscores their holistic approach to this burgeoning market. With a comprehensive strategy encompassing affordable electric vehicles, component innovation, and infrastructure development, Kinetic Green is poised to play a pivotal role in India’s electric mobility future.
Looking Ahead
The E-Luna’s recognition as the ‘Best Electric Vehicle Model’ is not just an accolade but a reflection of its impact on the electric two-wheeler market and the broader narrative of sustainable transportation. With a proven track record of innovation, a deep understanding of the market’s needs, and a vision for the future, Kinetic Green’s E-Luna is not just an instant hit but a harbinger of the electric mobility revolution in India.
